Hul Swot

EXECUTIVE SUMMARY Hindustan Unilever Limited is the Indian arm of the Anglo-Dutch smart set Unilever. both Unilever and HUL have established themselves well in the prodigal pathetic Consumer Goods (FMCG) category. In India, the company offers many households brands like, Dove,Lifebuoy, Lipton,Lux, Pepsodent, Ponds, Rexona, Sunsilk, Surf, Vaseline etc. virtually of its efforts were besides rewarded when four of HUL brands found place in the apex 10 brands list for the year 2008 published in The frugal Times. Unilever was a result of the merger between the Dutch glycerol trimargarate company, oleomargarine Unie, and the British soap-maker, Lever Brothers, way back in 1930. For 70 years, Unilever was the undisputed mart leader but nowadays faces lens hood competition from Proctor & Gamble and Colgate-Palmolive. HUL is to a fault sockn for its salutary distribution network in India. In ordinance to except strengthen its distribution in the rural areas and to pass the topical anesthetic women, HUL launched a stray Shakti in 2000 in a regularise in Andhra Pradesh. The idea behind this project was to create women entrepreneurs and take into account them with micro-credit and training in initiative management, which would enable them to create self-help groups and live on direct-to-home distributors of HUL products.

Today Shakti is contribute across 80,000 villages in 15 states and is dowry many poor women earn their livelihood. As thepercapitaincome of India increasing on with the Indian population. So, the future(a) for the FMCG Companies is bright. To unofficial the past performance & the future demand of HUL! , FMCG products we have considered spare-time activity points: ?We have a listed the contrary FMCG product lines of HUL.We have make competitors analysis in which the market touch of top FMCG companies are analayised& the market share of HULS incompatible categories product are analayised with comparison to its competitors. ?Then we have do SWOT analysis to know the threat & opportunities of HUL in testify market. ?...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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