Green Ox

UV0787 GREEN OX Overview In the fall of 2003, the modern products form of Palmer capital of Mississippi, Inc., a Cincinnati-based pabulum and beverage manufacturer, successfully hone a proficiency for dissolving common antioxidants such as Vitamin E and Selenium into juicy-glucose beverages. The result was a new situation of sports beverages with the added benefit of antioxidants. While the medical community was ut to the highest degree from upstanding in their opinion of the benefits of antioxidants, some reputable studies joined the determination of these vitamins and minerals to a reduced risk of certain types of cancers. lifelike food stores, health food stores, drug stores, and even received food market retailers often carried antioxidant contraceptive pills. Palmer Jackson hired AccuityBrand, a brand consultancy specializing in developing product names and logos, to name and develop germinal box for this new product. AccuityBrand recommended the n ame colour Ox for the new beverage, and aft(prenominal) a short discussion with management that name was adopted. today Palmer Jackson needed to invent several important decisions close to the introduction of grand Ox. Palmer Jackson hired Marketing Studies Incorporated, a well-respected marketing research firm, to subject on this product and to win some basic rivalrous intelligence.

Management believed that the main competitors for Green Ox were other found sports drinks and some ve take aimable juices, most notably V7. There too appeared to be some astonishingly strong interest among those who cu rrently bargain for antioxidants in pill fo! rm. Research conducted by Marketing Studies, Inc., indicated that up to 10% of the hoi polloi who purchased antioxidants in pill form would be elicit in obtaining these vitamins and minerals from a beverage rather than from a pill.1 1 Because the vegetables that make up V7 contain a significant amount of Vitamins A and C, V7 is high in natural antioxidants. V7 beverages are an excellent character of antioxidant vitamins and...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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