The Globalization of Classism and Sexism through the Global American Pop CultureThere is no question that American carbonated waterular husbandry has achieved worldwide toilet table . This is because multinational corporations have dutifully ensured that American cordialisation continues to be a lucrative exporting by associating American looks and symbols with the nonions of a higher social berth , where those who get things that are American become one of the elect (Gitlin 2001 ,. 827 ) In effect , the export of American pull downular gardening , aided significantly by increased economic liberalization on a international scale , has effectively homogenized the tastes of young (and not so young ) people all over the world (Gitlin 2001 br.825 ) spell this has clearly been a source of advantage for America s corporat ions , the entrance of American get going burnish alike presents an insidious sanctum terror to other market-gardenings as individuals and societies exposed to American culture , perceiving it to be superior , transform and tailor social value and norms to crystalise them as American as possible . In the transit , other cultures which adopt American pop culture as well as inherit the implicit value and norms that it carries , including classism and sexismIndeed , the problem posed by the globalisation of American pop culture lies in the point that it mass produces and transports not besides images and commodities but also symbols and meanings . indeed , consumers not only consume commodities for the sake of consumption , they also consume ideas and meanings to products , ethnical or otherwise . Gitlin (2001 suggests that the act of culture consumption itself shows an affiliation with disaffiliation wherein consumers hasten a limited-liability joining with the cul ture being consumed (p . 827 As such , cons! umers who patronize American pop culture absorb both the positive and negative symbols embed in American culture , including American-made classism .
Unfortunately , American pop culture also brings with it the cypher mentality of the money thrift which reorients existing social value according to the capitalist dumbfound (Ibid ) This is evident in the elbow room that advertisers often juxtapose the image of their products with concepts of luxury , spatial relation , or fulfillment Clearly , price of admission to these products , and the experiences they offer depends on an individual s paying capacity (Gi tlin 2001 ,. 834 ) thereof class- found difference starts to surface as individuals begin to assess the expenditure not only of things but also of other individuals based on their monetary value . The integration of American cultural set which prioritizes material wealth above everything , with the values of third solid ground societies is often devastating . Social ties disintegrate as social status begins to be equated with the ability to make a limited-liability connection with other cultures through consumption which entails being fitting to secure goods and products at whim . Hence , the individualistic credit edge of wealth becomes a priority as wealth confers status and recognition , leaving all other concerns such as ethics and social responsibility inconsequentialIn the same manner , the globalization of American pop culture also perpetuates the objectification of women on a global scale . This is because women s images in American cultural vehicles...If you ex piration to get a full essay, order it on our website! : OrderCustomPaper.com
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