French Revolution

CASE STUDY You are the marketing team for a SME manufacturing business of electronic components. Your company has a £15m turnover and has neer exported directly, although several(prenominal) of your customers do export. You have approximately 30% of the UK market divorce for your niche products. You have received a small, unsolicited mind (value £50,000) from a company in Japan. You know the buyer; he recently transferred to the Japanese subsidiary of one of your take up UK customers. no(prenominal) of your get along with has any experience of exporting, but a declining UK admit for your products means that you must look at supranational markets. Your board has been given the job of getting orders in at least(prenominal) one overseas market in the next 12 months. There are several questions that need to be answered: 1.How sequel you research all the possible markets to select the best a fewer(prenominal)? 2.How give you aim gain of government-fu nded second? 3.What are the mingled market door strategies and which one would you recommend (give reasons) 4.How can you harbour advantage of the doubtfulness from Japan? Do you take to? coordinate a report up to a maximum of 5,000 words detailing your export marketing strategies considering all five questions. table of contents 1.How will you research all the possible markets to select the best few?

Secondary research Secondary research in Japan, USA and European Union Japanese market facts chief(a) research Trade-Kay 2.How will you take advantage of government funded help? Business opportunities UK trade and! investment education centres Overseas trade Introduction Service (OMIS) 3.What are the contrastive market entry strategies and which one would you recommend (give reasons) Exporting Strategic alliances Franchising Licensing join Ventures international direct investment 4.How can you take advantage of the examination from Japan? Do you expect to? 5.References 1. How will you research all...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper