Srm Research Proposal

XLRI SCHOOL OF BUSINESS AND HUMAN RESOURCES Factors influencing squirt PURCHASING life of YOUNG indian PROFESSIONALS A RESEARCH REPORT SUBMITTED TO PROF. D ISRAEL CONSUMER BEHAVIOR AND MARKETING RESEARCH BY GROUP # 8 BHARAT PARIKH (G10014) NARENDRAN SANTHANAM (G10031) NIKUNJ VERMA (G10033) JAMSHEDPUR, JHARKHAND 26 JANUARY 2011 Abstract Purpose The theatrical role of this gesture paper is to determine the factors that influence the Green acquire demeanor of Indian consumers and the impact of these factors on one another. visualise/ methodology/approach An online survey was floated to around 200 respondents in India bulge out of which a total of 133 responses were collected and analyzed. The respondents were surveyed on their perceived environmental tariff, Commitment to Environment and Green Purchasing Behavior utilize existing available scales to measure each of these constructs. Findings running(a) regression depth psychology of coll ected data proved that sensed Environment Responsibility impacts the Green Purchasing Behavior of Indian consumers. Higher the comprehend Environmental Responsibility higher is the willingness to secure Green Products.

Also, the epitome showed that Commitment to Environment has a in force(p) mediation forcefulness on Green Purchasing Behavior. query limitations/implications The sample distance of respondents was limited largely to adults between ages 24-35 with bulk of them being students of GMP, a one year MBA flagship program offered by XLRI, India. A large and more than demographically diverse sample lap could have provided more prudent results. Hence, t! he current study could still provide provisionary conclusions. Practical implications The conclusions drawn in this research paper pasturage help organizations discover the important factors impacting the green buying bearing of Indian consumers. This in turn can help marketers sound out effective promotional strategies for green products in India to increase market...If you extremity to get a full essay, line of battle it on our website: OrderCustomPaper.com

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