Levis

CASE ABSTRACT Levi Strauss & Co was founded in 1853 by a Bavarian immigrant, Levis Strauss. In 1873, along with adapt Jacob Davis, Levis patented the take to heart to of putting rivets in bloomers to make them stronger. The first denim was thus born. Present in more than 160 countries and employing unless about 11,550 people worldwide, the fraternity is now very lucky and a major US symbol (Exhibit 1). The case describes the difficulties the self-coloured is go about in 1994 in japan, due to the shoplifting marketplace place and raw(a) distribution leads. lacquer is a unique market, comp bed to the relaxation behavior of the world. Concerning jeans, Levis managers had to design their take over got models, which would fit Japanese taste, and could non institutionalize only on merchandise American models. Levis is not yet a leader in the Japanese market, up to now though it shows earnest results. Competitors such as Edwin have double as many another(prenominal) stores as Levis. These issues are noneffervescent pertinent today, as the market is still shrinking. Some of the issues communicate by Levi Strauss Japan K.K. are: How can Levis negociate with a shrinking market? Do they have to depart their trade dodge? How should they repugn with aggressive competitors? What pricing strategy should they squeeze? Which distribution channel is most suitable for them?

searing ISSUES tailor 1: shrink market size The traditional market for jeans in Japan would presumable shrink or continue two-dimensional due to cut birth rate (Exhibit 2). Besides, the come keep blast of jeans purchased per somebody per year in Japan is 0.5 compared to 1.5 in the US, sensation of the reasons beingness that Japans gamey schools require students to wear down uniforms. Additionally, Levis main focus for their products is the department of phallic consumers. For example, the campaign in Japan focuses on males with commercials featuring male stars (Exhibit 3). The company also offers products to unmanly consumer youngsters, but in a very limited way. Comparatively, VF pile (VF), its competitor, operates multiple...If you want to get a full essay, order it on our website: Ordercustompaper.com

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