Harley Davidson

QUANTITATIVE STRATEGIC formulation MATRIX (QSPM)       STRATEGIC ALTERNATIVES         unsanded Products Expand Market     (lightweight)     KEY FACTORS WEIGHT AS TAS AS TAS OPPORTUNITIES           desegregate with  AMF company 0.08 2 0.16 4 0.32 licensing 0.12 -   -   Increase number of women riders 0.10 4 0.40 3 0.30 ripening mart in Asian and Canada 0.06 2 0.12 4 0.24 Increase number of buyers with higher(prenominal) education 0.07 2 0.14 3 0.21 Opportunities for the customers to sew their bikes 0.10 -   -               THREATS           Ch wholeengging economic environment 0.07 3 0.21 1 0.07 Environmental issues 0.09 4 0.36 2 0.18 elevated Competition 0.10 4 0.40 2 0.20 Competitors hasten great financial and merchandises resouces 0.10         Increasing an aging nation of U.S 0.11 4 0.44 2 0.22   1.00         STRENGTHS           80% mart manage in heavyweight wheel industry in the U.S. 0.13 1 0.13 4 0.52 surd brand name 0.08 2 0.16 4 0.32 Convenient website 0.07   0.00   0.00 customer loyalty 0.11 2 0.22 4 0.44 Strong full-service franchise (686 dealers in the U.S.) 0.07   0.00   0.00 Strong marketing efforts 0.

11 2 0.22 4 0.44             WEAKNESSES           big-ticket(prenominal) intersection points 0.13 4 0.52 2 0.26 No ingathering diversification 0.11   0.00   0.00 Decreasing sales by 2.32% 0.06 3 0.18 2 0.12 Weak international market sh be 0.08 3 0.24 4 0.32 Increasing total liabilities by 74.12% 0.05   0.00   0.00   1.00   3.90   4.16             Quantitative Strategic qualify Matrix (QSPM) is basically to assess two alternative strategies that a company wants to implement. After evaluating all internal and external contract factors of Harley Davidson and assigning the weight before, we have come out with to strategic alternative the company should implement. The alternatives are: produce new...If you want to range a full essay, sound out it on our website: Ordercustompaper.com

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