Global Enterprise & Competition

INTRODUCTION\nThe eating house manufacture is one of the largest sectors in the unite States economy and is projected to be among those with the largest growth by 2020. Companies in this perseverance own restaurants and former(a) eating places in more levels, including full-service restaurants (FSR), quick-service restaurants (QSR), cafeterias and buffets, and snack bars.\nLevendary Café, free-baseed by Howard Leventhal, was the multi-unit restaurant with a popular twine of 3,500 cafes that builds soup, salad, and sandwich into a $10 billion business. From 2011, Mia Foster has bring forth the next CEO of Levendary Café for grammatical construction a multi-national brand in a situation that Levendarys domestic business was nearly tapped out. For helping her in management, Levendary Café organise by formal anatomical structure grouping by depart (Exhibit 1).\nIn 2008, as the reluctant growth in domestic, Levendary distinguishable to enter China foodstuff after resear ching opportunities in China. And the brisk CEO Mia Foster found some problems with China operations.\n\n primary(prenominal) QUESTIONS\nQuestion 1. What is a Multi-unit eatery (MuR) Business? How big is it? Is it a consolidated or split industry? What argon its political economy?\nAnswer 1:\nMulti-unit eating place (MuR) might be know as a concatenation of the same brand restaurants that are located in galore(postnominal) different locations include indoors or outside the sign of the zodiac country. It was generally categorized into these industry segments:\n Specialty establishments: primarily served snacks and beverages nether 5$ like Starbucks, Dunkin Donuts and Baskin-Robbins.\n fond service restaurants: was usually called turbulent food, provided counter or drive-through service with average tickets amongst $4 and $10 (McDonalds, taco Bell and Wendys).\n Casual dine: offered table service for dinner entrees priced between $8 and $20 (Olive Garden, Applebees, and Ou tback). Within this group, the new book dining concepts like shames Chris and Capital grille featu...