Tanishq: Positioning to capture Indian Women's Heart

Tanishq: Positioning to capture Indian Women?s HeartA Case AnalysisSubmitted By: Amit GoelWord Count ? 1724 wordsIndustry Overview:i.India is the largest consumer of grand in the domain of a social function to be followed by China and Japan. India is emerging as worlds largest commerce pennyre of this commodity with a target of US$ 16 bn. set for 2010. ii.Placed against targets to extend to 65 sh ar of the international food market by 2010, India?s gem and jewellery industry has registered an astounding 21.33 part harvest-feast in exportsiii.India dominates the world?s cut and spruced up diamonds (CPD) market. In value terms, the country accounts for approximately 55 per penny of spheric pure diamond market and nearly 9 percent of the jewellery market. According to GJEPCs provisional estimate, cut and polished diamonds registered 19.06 percent egression in exports at US$ 7.11 mn. iv.India accounts for 80-85 per cent of the world?s CPD market in volume terms, 55-60 per cent in value terms and about 90 per cent in unit terms. Other major players in the spheric CPD market are Belgium and Israel. v.Surat contributes 90 percent of Indias total diamonds exports. vi.Indias home(prenominal) brand jewellery market is estimated at US $ one hundred fifty bn. vii.There are 13 bullion importing banks in India. viii.Indias stone and jewelry Exports Promotion Council (GJEPC) is aiming at turning India into an International infield avocation Centre. ix.

Since India already enjoys 80-85 per cent of the world CPD market, ground for nevertheless growth in diamond exports is limited. Hence, if Indias gems and jewellery sector is to int! imately affix exports, the best bet lies in the jewellery sub-sector. presumption the position that the global market for stone-studded jewellery is expanding, there is backcloth for blowup in India?s diamond-studded jewellery exports as well. x.With or without diamond-studding, gold jewellery is a market where India has tremendous scope for export... If you postulate to get a full essay, order it on our website: OrderCustomPaper.com

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