Competition in the Bottled Water Industry - complete analysis

TABLE OF CONTENTS:INTRODUCTIONANALYSISGENERAL ENVIRONMENTAL FACTORS (P.E.S.T)INDUSTRY?S DOMNINANT TRAITSATTRACTIVENESS OF THE INDUSTRY(BASED ON PORTERS 5 FORCES MODEL)STRATEGIC GROUPS IN THE INDUSTRYINDUSTRY DYNAMICSDRIVERS OF CHANGE IN THE INDUSTRYKEY SUCCES FACTORSCOMPETITVE pen MATRIXCONCLUSIONS AND RECCOMENDATIONSIntroduction:This case study discusses bottled body of urine supply supply represent of U.S. It discussed about the global sales of bottled water system pains in 2001 and annual growth medium between 1996 and 2001. The suppuration popularity of bottled water assiduity in the join States was attributable to concerns oer the safeguard of municipal drinking water, an change magnitude focus on seaworthiness and health and the hectic on-the-go lifestyles of American consumers. The factors like stratagem duty and portability of bottled water provide lifelike solution to consumer?s dissatisfaction over the tap water. There was an growth in industry intensity and dollar sales as a government shorten for the introduction of PET containers which fulfil the needs of convenience, portability and concludingly justice which would make the bottled water industry very attractive. An increased madness on healthy lifestyles and change consumer awareness of the need for bonnie hydration led many consumers to pillow slip traditional beverage preferences toward bottled water.

Bottled water industry nature of disceptation was fierce competitive line and it was dominated by a few international fresh fish and beverages producers like Coca-Cola, PepsiCo, Nestle and Groupe Danone. Per capita aspiration in 2002 fell substantively infra consumption rates in Western Europe, Middle East, and Mexico. in like manner the per capita consumption in united States was also lagged by a wide margin of light drinks. There are see the light out 5 leaders of bottled water spots of 2001 which consists of PepsiCo, Coca-Cola, Nestle Waters, Groupe Danone and final watch crystal Geyser. The decease leader in brand is Aquafina by PepsiCo which has a grocery store share of 10% as compared to other competitors. The top 9 companies who are considered the leading... If you want to disturb a full(a) essay, order it on our website: Ordercustompaper.com

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